Today, most urban and semi-urban Indians tend to follow international trends where gifts and greeting cards are concerned. This is largely because of the pioneering entrepreneurship and ingenuity of a company widely acknowledged as the king of the ‘social expressions’ or ‘emotions’or ‘feel good factor’ industry – Archies
The organisation, through its mushrooming franchises, has been manufacturing and selling its products since 1979. In fact, it has virtually created this industry in India and changed the way Indians express themselves.
Archies is India’s leader in this business with over 50% market share and the competition hardly anywhere in sight.
The company’s most notable achievement has a purely psycho-emotional dimension to it : when at a loss for words think of Archies. The company has successfully engraved itself in the minds of consumers as a living and caring entity that speaks the right words at the right time and helps find a card for every cause and reason and a gift for every occasion.
The Archies’ range includes greeting cards, posters, social expression stationery and gifts. Its unmatched quality and unique variety provides customers a plethora of choices ranging from a three-inch mini-greeting card for just Rs. 4 and a five-and-a half-foot teddy bear for Rs. 10,000 to elegant crystal masterpieces at over Rs. 25,000. Its exclusive and trendy products are selected and sourced from all over the world. Archies has always provided its customers with premium quality greetings and gifting collections such as curios, photo albums, soft toys, mugs, quotations and key chains. Archies maintains a strong back-end support to ensure that its galleries never run out of supplies. It has a highly efficient supply chain management system that helps build an effective retailing structure.
Greeting card occasions in India have almost singlehandedly been created by Archies. It has Indianised hitherto foreign events like Valentine’s Day, Mother’s Day, Father’s Day and Teacher’s Day amongst others. It also created a day of its own – Friendship Day. Over time, Archies’ promotions have married the medium and message to reap rich returns and to inch closer to its customers.